Waterfront Toronto Promo

The assignment: Communicate a vibrant, connected Toronto waterfront, bustling with pedestrians, kayakers, and cyclists, for an event that was less than three weeks away. The challenge: It was the third week in March, the weather was cold, the trees were bare, and boardwalk was, well… deserted.

For Storymasters, it was nothing that some creative cinematography, and a few stock video clips couldn’t fix. We refined the client-written script, created a shot list, picked two sunny afternoons, dispatched three digital SLR’s, and went on a scavenger hunt. The video was delivered ahead of schedule – and even triggered a couple of nice referrals from the client!