Storymasters and the folks at KidsNowCanada.org collaborated on the “Who’s Your Mentor” series in 2010. That means more than 10 shoot days under our belt and more than 30 videos in the can.
But KidsNowCanada was still missing a key communications tool – a promotional video targeted at prospective corporate donors. Armed with a short brief (and an even shorter deadline) Storymasters set out to create a two to three-minute video that would be told through the voices of kids.
Because of budget constraints, the shoot would unfold in two half-days. The first component would capture the actual in-class afterschool program, and the second would capture the kids speaking candidly about their experiences in the program.
The video was delivered in time for a crucial presentation and remains on their website today.