They say necessity is the mother of invention. And, smack in the middle of 2020’s COVID-19 lockdowns, a little creativity comes in handy.
The client is a global audit firm. Our assignment: to capture high quality photos of a diverse new partner cohort for a double spread in a national newspaper.
Now, the assignment itself is not new. For three years, we’ve travelled to 5 major Canadian cities shooting 60 to 100 new partners a pop. We organize the shoots, sweeten the photos, and create a launch video for social media.
This year, with global pandemic raging, we had to do it differently. Truth be told, the new partners had to do it differently – the a little help from Storymasters.
For the first time in the history of the firm, the partners were asked to take their own photos. Now, as our production friends can attest, this could be a recipe for disaster: 75 photo shoots, 75 different smartphones, 75 different photographers.
Our risk management plan included a detailed style guide, easy to follow technical specs and upload instructions. And to top it off, a one-on-one Zoom video call with each new partner to walk them through the shoot.
That’s a lot of Zoom calls.
You may have seen the results because the campaign was blasted across LinkedIn for several weeks. But, because of our NDA, we can’t actually show you the work.
You would have noticed a friendly, informal, yet professional cohort of diverse new partners. You would have remarked upon the pleasing visual unity we achieved across all 75 photos. And you would have said: Wow, great video too.”
Next year, with vaccine certificates in hand, we hope to return to a familiar routine. You know, piling onto planes, cross-crossing the country, sleeping in hotels, and capturing art in makeshift meeting room studios.