Loblaw Brands Virtual Gala

For more than a decade, we’ve helped Loblaw Brands celebrate vendor innovation. Clever baking techniques, sustainable sourcing, and one-of-a-kind products are only part of the Loblaw story.

We usually travel far and wide to capture vendors on their own turf. But, thanks to COVID-19, we created this year’s content without leaving the office. (Enter stock photos, catchy music, bold graphics, and a lot of creative juice.)

In all, we produced twelve 1-minute videos for Loblaw’s first-ever virtual awards gala. We had a ton of fun creating the content, but deep down, we missed tasting the food samples on site.

Take a peek at a quick sizzle reel of the project above, and browse a handful of frame grabs below.

Oh, by the way, we also created a heart-warming 5-minute mini-doc about a family-owned goat milk dairy. In the rain. On a farm. With goats.

It was an awesome shoot, the perfect tribute, and a fitting close to the virtual gala. But that’s another story.