To win U of T’s official “Request for Quote,” we had to pitch a big idea. After all, a world-class startup incubator deserves a world-class promotional piece.
We opted for clarity, bravery, and led our pitch with a single sentence: “Big Ideas start here.”
We found a punchy track, edited a real-time animatic, and waded into the competition with heads held high.
The gamble paid off.
We landed the promo film (and cut-downs) and six mini-doc profiles showcasing successful U of T startups. Our team developed the outlines and creative approach, managed multiple locations and shoot days, and provided turn-key post for 27 separate deliverables formatted for social.
Check out the short cuts below.