Loblaw Stories

During a recent 14-day shoot for Loblaw, we road-tested our iPhone 11 Max Pro on an Osmo Mobile 3 mount. While interviews and inside b-roll were captured on our Canon C300 Mkii, we reserved the exteriors for the iPhone Max. Rain, snow, wind, or sleet, the iPhone 11 Max is the perfect addition to our field production toolbox!

The shoot took us from Vancouver to Barrington Passage Nova Scotia, and just about every province in between. The result was 18 separate bilingual videos about 1-minute in length. While we can’t show you the videos, we can say that each spot featured a Loblaw Colleague and connected internal audiences to a business strategy.