Our friends at UHN Kite Research Institute recently asked us to craft a multi-part follow-up to our highly successful pandemic era brand spot. This time the focus is on the scientists and researchers who are doing the work!
Storymasters developed the approach, wrote the scripts, captured the scientists, and stitched all together. The campaign features a 90-second teaser video and a series of 5×4 social media spots averaging 30-seconds apiece. See the content previews below! Many thanks to Tim Fraser of KITE who shot most of the lab and location stills!
