But KidsNowCanada was still missing a key communications tool – a promotional video targeted at prospective corporate donors. Armed with a short brief (and an even shorter deadline) Storymasters set out to create a two to three-minute video that would be told through the voices of kids.
Because of budget constraints, the shoot would unfold in two half-days. The first component would capture the actual in-class afterschool program, and the second would capture the kids speaking candidly about their experiences in the program.
The video was delivered in time for a crucial presentation and remains on their website today.