IABC International’s marketing team had just completed an exciting brand makeover thanks to Regina, Saskatchewan agency Arcas Advertising. Now it was time to create an energizing brand launch video to re-connect with it’s 15,000 members. Enter Storymasters.
With a tight timeline (and an even tighter budget) Storymasters scripted, designed and produced this 2-minute promo based on IABC’s new identity guidelines. The video was conceived, produced and delivered in less than three weeks and opened the organization’s 2015 International Conference in San Francisco.