The team at Storymasters knows how to communicate “global” even when the budget is “local”. So when Scotiabank and their employment branding agency decided to promote the international nature of their business to prospective recruits, they came to us.
The team at Storymasters executed a three day, two camera shoot at a single downtown Toronto address. We captured interviews with a wide range of staffers in eight different settings. Then, we captured b-roll in more than a dozen different bank environments. Thanks to creative use of royalty-free stock footage, we delivered a stylish 3-minute recruitment piece with an international look and feel – without leaving town.