Loblaw Brands

Every two years since 2013, the Storymasters team mobilizes crews for the Loblaw Brands Innovation Summit. Our mission is to craft a series of 60-second micro-spots celebrating the grocer’s most trusted suppliers. “How It’s Made” content is captured at actual manufacturing facilities across North America, and table-top shots for up to 12 separate product lines are executed in a single studio day. It’s a bit of a cheesecake marathon (figuratively and literally) and there’s no shortage of food on set!