Shauna’s Story

On this day 2 years ago I was diagnosed with Leukemia. Many people helped save my life, including a local pharmacist #StuStrong

Posted by Stu Schwartz on Thursday, February 15, 2018

The communications team at Shoppers Drug Mart engaged us to tell the real-life story of an Ottawa customer and the pharmacist who helped save his life. Our team pre-interviewed the participants and worked with Shoppers to craft a strategic story. The video has been viewed over 40,000 times on Facebook.