Efficient it was. Over the course of a day and a half, Storymasters captured 15 top McEwen Centre researchers in more than a dozen setups. Maximum time commitment for any one researcher: 15 minutes. In addition to stylized portraits of their key people, Storymasters captured b-roll of their facilities and labs, their research staff, specialized equipment, and of course, the obligatory array of test tubes, beakers and petri dishes!
Since that first video, Storymasters has created a dozen more for McEwen Centre, and at least two dozen more for umbrella organization University Health Network.